Stick&Carrot
A tool to help people achieve their dreams, whether big or small
A personal design project that became a real app, Stick&Carrot was designed to help people to identify and pursue their dreams. The system takes the user step by step through a catalog of dreams in a conversational approach, connecting them to services and platforms that get them closer to their dreams. The catalog is divided in 9 categories with 65 dreams and hundreds of personalized links and planned steps.
It was created for the Brazilian market and was launched for iOS and Android in 2016. Patent pending.