A project done within work in S.POINT

Oreo approached a team with the goal of bringing something new to the Chinese tables during their traditional celebrations. Through the discovery phase October Golden Week was chosen as a target holidays. Instead of the traditional mooncakes, research revealed an opportunity for a twist in the local expectations, as consumers were ready for something more engaging and customized from this gifting experience. After testing and defining 4 flavours that would merge traditional and modern taste preferences, packaging options were developed to promote family sharing. The final product is available in all E-Commerce platforms in China.